Asiatic Launches Contemporary Looms Catalogue
Asiatic London is proud to announce the release of its latest catalogue – Contemporary Looms. Each collection within this new edition reflects the brand’s enduring passion for design innovation, craftsmanship, and quality — values that have been at the heart of Asiatic London for generations.
Contemporary Looms represents a reflection of evolving interior trends and a testament to the artistry that defines the brand. This latest edition reinforces Asiatic’s commitment to setting new benchmarks in rug design, while continuing to honour the craftsmanship that has shaped its legacy since 1960.
In developing this catalogue, the design team has embraced a refined neutral palette and explored new ways to create texture. Drawing on decades of expertise, Asiatic has perfected intricate looks using a dynamic mix of loops, cuts, and high-low pile finishes, techniques that bring each design to life with depth and dimension.
Alongside these new techniques, Asiatic has also reimagined its signature shaggy rugs, introducing contemporary interpretations that balance softness and structure. Each piece has been crafted to deliver both comfort and elevated style, making them as beautiful to live with as they are to look at.
Featuring over 25 new collections, Contemporary Looms offers designs to suit a wide range of interiors. The catalogue has been thoughtfully designed with a clean, intuitive layout, allowing easy navigation and a closer look at the craftsmanship behind each rug. Stunning photography captures the intricate textures and materials.
The Contemporary Looms catalogue is available in both print and digital formats. Explore the digital edition here or request a printed copy by contacting sales@asiatic.co.uk.
About Asiatic
For over 60 years, Asiatic London has been a trusted partner for retailers and stockists across the UK and Europe, renowned for its quality, creativity, service and craftsmanship. The brand offers a range of services designed to support trade partners and clients. These including FOB solutions, consolidation services, and bespoke product development.
For further details, visit www.asiatic.co.uk
