About Us

Asiatic is a leading company in the consumer rug industry, supplying major retailers in the UK and across the globe. We are renowned for design and innovation and are a pioneering and dynamic force in the world of commercial fashion focused rugs.
We are committed to supporting our customers by developing our Rug Collection in order to provide beautiful and market leading products that meet the needs of the modern consumer in a rapidly evolving global marketplace.
Our new catalogue, The Rug Collection showcases over 700 rugs from 85 ranges across 7 collections. From the timeless Classic Heritage, through the expansive Contemporary Home to the new Junior Rugs, all of which are available from stock for fast delivery. Manufactured by established partners, The Rug Collection has been designed in Britain to appeal to cosmopolitan clientèle, offering not only an unrivalled choice but also market leading value. 


Asiatic was founded in 1960 by Soli Kelaty and for over 50 years has been a trusted name in the flooring industry. Today Asiatic is still owned and run by the Kelaty family and is one of Europe's leading manufacturers, importers and distributors of quality rugs from around the world, with design, innovation and experience at the heart of our business.

With our head office in Manor House, North London, and operating from 2 large warehouses we have over 10,000  sqm dedicated to the stock holding and distribution of rugs. Our experienced and friendly sales & customer service team in London and our sales representatives around the UK are dedicated to supporting our customers.

Our international design & buying teams are based in key sourcing locations around the world. In China we have invested in our own office and fulfillment centre to manage the packing, labeling and inspection of all our Chinese ranges, and in India we have a design studio and office with specialist staff to manage our Indian operations.This gives us the flexibility to deliver the latest designs and respond quickly to new innovations and trends.

In 2015, Asiatic Carpets has launched Katherine Carnaby, an exclusive rug concept from the team at Asiatic Carpets London, fusing London’s unmatched fashion design status and heritage and unique position as a buzzing trading hub for worldwide  luxury goods. Weaving the edge of contemporary design with the luxury of exquisite hand crafted materials. Innovative and creative, Katherine Carnaby celebrates opulent London style. The rugs not only demand  attention from  afar these rugs look good close up and feel good to walk on. The skillful elegance of the moment set in timeless colour and texture.

Asiatic have recently started a new venture Neasden Studios a  60,000 sq ft London Film Studio serving both the film and TV industry.